Chiqui Cartagena Author- LATINO BOOM

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The Tucson Hispanic Chamber of Commerce encourages you to pre-purchase your copy of Latino Boom II, prior to the DATOS event on Thursday, September 18th at the JW Marriott Starr Pass.The author, Chiqui Cartagena is Vice President of Corporate Marketing for Univision Communications Inc., where she is responsible for developing and implementing corporate marketing strategies, positioning Univision’s broad portfolio of brands and creating proprietary consumer research.

Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.

There will be a book signing with author Chiqui Cartagena immediately following the release of the 18th annual DATOS: The State of Arizona’s Hispanic Market report. This is sure to be an informative event you won’t want to miss!

For more information on the author or to purchase the book, visit

Understanding the growing Latino community is
one of the keys to success for every
marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers – an in-depth view of the
Latino effect on culture, politics and business.
It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto!
Leslie Leon
Chief of Staff & Member Relations
The mission of the Tucson Hispanic Chamber of Commerce is to advocate for and provide services to help grow our members’ businesses.
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Tucson Hispanic Chamber of Commerce | 823 E Speedway | Tucson | AZ | 85719


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