The Society of Southwestern Authors
July 20, 2011 Forum/Brunch
IT’S ALL ABOUT THE BUZZ-SOCIAL MEDIA MARKETING STRATEGIES
Whether you are publishing a book, selling a product or promoting a new idea, it’s all about creating a buzz. Get people talking about you and interacting with you and your marketing is done!
Imagine yourself in a group of people and somone askes what you do. How long could you go on about your project? (Probably longer than they wanted to hear.) We get passionate about our projects and can go on forever. That’s the basis of social media. It’s about building relationships with others.
What is Social Media? While most people associate social media with Facebook or Twitter, video sharing sites like YouTube and blogging platforms like WordPress are also part of the collective known as social media. The best analogy for social media is a party with a couple of million of your closes friends. “The most common mistake I see in social media is the person who views social media as an advertising medium.” It is not called “advertising media.” It’s called “social media” because it’s about providing valuable content that entertain or enrich the other person.
Gary wagnor is the creator of Social Media Lab and has trained hundreds of people how to use social media both effectively and efficiently. He will present his “Social Media Funnel” concept plus discuss strategies for using the major social media sites to build a buzz for your business.
Don’t forget to call in your reservations to (602) 546-9382 OR e-mail email@example.com by the Wednesday prior (in this case, July 13).
Forums are held at Four Points Sheraton (Speedway and Campbell Tucson Arizona( 10 am-1 pm)
NOW $20 w/reservation-still $25 at the door-includes lunch & speaker
No credit cards please.
Taken from THE WRITE WORD, the Newsletter of the Society of Southwestern Authors Vol. 40, No. 3 June/July 2011