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Sell More Books “Faster, Better, and with Less Effort” with Virtual Book Tours
What an Ask-type Virtural Book Tour is:
An online promotional strategy that allows readers to ask the author a question about his/her book, sign up for a live teleseminar in which the author aswers questions/explains the book, and/or listen to a recorded replay of interview, buy one or more copies of the book, and tell their friends.
Advantages for author/publisher
. Saves time & money. Much less expensive and time-consuming than physical book tour/signings.
. A VBT is not a one-time event, but a perpetual marketing system. Once it’s done, a VBT need only be promoted in order to sell books. Most promotiong methods cost little to nothing, and are extremely effective (e.g., ezine article directories, podcasts, blogs, social networks)
. A VBT begins a relationship with readers/potential readers. One of the key advantages. Enables reader to feel connected to author, and author to continue to promote to reader.
. A VBT caters to today’s time-starved society. It can be linstened to any time, any place (recording is downloadable). This means the author gets added exposure.
. The VBT engenders a sense of intimacy between author and reader/listener. Roy Williams, “the wizard of ads,” says, “If you want to persuade the world, use the human voice.”
. The VBT fosters word of mouth. In the new Age of Recommendation, the VBT replay page is a natural place where people can send friends. One person wrote, “I just want to hear (it) again. Thank you very much–I’ve been sharing the info w/others!” (From Dinesh D’Souza VBT)
. Uses the tried and true “sample before you buy” principle. By talking about his/her book, the author gives people a good taste of what’s inside.
. It’s a no-pressure way to promote the book for the author. People like to be invited; here’s something an author can invite someone to (“here’s where you can listen to me explain my book.”)
. The Ask approach keeps an author in touch with what his or her audience thinks and wants. This can be invaluable for knowing how to market, as well as a rich source of ideas for future books.
. The author can leverage the interview with the media. The VBT replay becomes an example of how the author shines when being interviewed and can be put on the media page of the web site/blog. Also, author can use submitted questions as suggested questions for media to ask.
More information, samples: http://www.virtualbooktourexpert.com
Diane Eble: 630-665-0843 email@example.com