Daily Archives: November 2, 2008

Randy-inspiration from Shakespeare’s dog talk or why I keep writing

      Ron Rosenbaum in THE SHAKESPEARE WAR touches on so much of what I want to achieve as a writer: it has more to do with me than Shakespeare.   As a writer, I’m looking for unexpected creative impulses.   I don’t always find them, as I’m writing.   But I live for those surprises that come without “hunting for words,” bursts of creativity, that add “exhilaration” to my writing” (quotes from Rosenbaum); and now, as I’ve mature I seek the receptive space, the sense of freedom and self, that allows me to get there.

       But I can’t escape my age.   It gives me a sense of urgency; and my thoughts have turned to creating as much as I can or doing as much as I can with the time I have left.   I haven’t always been as productive as I could’ve been.   I have never planned…I say this was generally true, as I address the fact that I don’t think I have reached my full potential or completely polished or finished anything.   But everyday, after a routine of eating, reading, exercising, taking my medicine and watching the news, I write something, but generally it is not filled with the “kind of allegory of the experience, the exhilaration, the pure pleasure” that Rosenbaum found in “the dog talk” of A MIDSUMMER NIGHT’S DREAM.

    Good night, Randy Ford

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How Do You Really Make Money Writing Books?

by Jonathan Fields | 10/21/08

It’s amazing how many folks want to write books…

People I’ve known from all walks of life, from bowlers to bloggers, seem to share a similar jones. Sometimes, it’s about the love of writing, creating, expressing, influencing. Sometimes it’s about legacy, the desire to teach, share or guide or just straight up ego. Other times, it’s all about business, making money, either directly from the book or indirectly from where the book leads. For me, admittedly, it’s a combination of all of the above.

Why does it matter?

Because, what you are looking to get out of writing a book, your desired big-picture personal fulfillment and revenue-model will effect how and what you write.

So, let’s get back to the question…

How do you really make money with books?

For this post, let’s focus on nonfiction books with more of a prescriptive bent, because so many fall into that category. Here are 3 approaches I’ve seen used successfully over the last year or two.

The Uber-Brochure & Upsell Model…

This is the approach used by authors like Robert Kiyosaki in his first book, Rich Dad, Poor Dad, and Harv Eker in his Secrets of The Millionaire Mindset and many others in the personal finance, making money, coaching and personal development niches. The idea is to position the book essentially as a teaser, interest-builder and sales vehicle for any number of up-sells, from products to seminars or services. That doesn’t mean you don’t want the book to make money, it just means it’s not the primary focus.

So, for example, personal development rockstar, T. Harv Eker’s book, The Millionaire Mindset, has some interesting, provocative, engaging content, but the book is largely positioned to sell the reader on attending one of his trainings (the book grants you free access to the first-tier program). And, it works like a charm. In fact, I received a copy of the book from someone who’d been to an event, become an “ambassador” and given me the book. The event was free and I, along with more than 2,000 others, shared in an interesting experience and, while there, I was also offered the chance to to buy next-level trainings.

Eker’s approach is just one variation of the Brochure & Upsell strategy, but you can morph it into nearly any type of secondary revenue stream you like, like coaching, product sales or consulting. If this is your strategy, one thing to think about when writing the book is just how much information you’ll reveal in the book and how much you’ll hold back. The general trend seems to be to give just enough to peak interest, prove value and create credibility, but hold back a solid chunk of information and pitch additional services or products as a way to get “all the way home.” READ THE REST OF THE ARTICLE HERE>>

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